About FAQ's Contact

Why test your dog?

Where does Max get his curly tail from?  Why does he love digging holes in the garden?  Could I be doing more to make him happier and healthier?  Your dog may not be able to tell you the answers – but his DNA can. Wisdom Panel Insights, the most comprehensive mixed-breed cheek swab DNA test on the market, can help explain a mixed-breed dog’s ancestry.

Roughly one million dogs in the UK are mixed breed and it’s likely that many owners are unsure of their pet’s breed composition. With the simple swipe of a cheek swab, Wisdom Panel Insights can determine the ancestry of a mixed-breed dog by testing for more than 170 breeds, the largest database on the market. Within three weeks, dog owners will be e-mailed an official Ancestry Report that reveals the dog’s genetic background.

A dog’s ancestry can influence him in surprising ways.  Obvious and not-so-obvious physical traits plus behaviours like digging, herding and barking all come from the various breeds in a dog’s family tree.  Once an owner understands a dog’s natural tendencies, it makes it possible to create a tailored training, exercise and nutrition programme to fit his one-of-a-kind needs. 

 

What will my dog’s report tell me?

Wisdom Panel™ Insights detects the breeds in your dog’s ancestry. Your report can be interpreted in the following way:

 

  • Significant Breed - At least 50% of your dog’s DNA matches this breed, so you are likely to see the most physical and behavioural traits from this breed.

  • Intermediate Breed - At least 25% of your dog’s DNA matches this breed, so you may see some physical and behavioural traits represented in your dog.

  • Minor Breed - At least 12.5% of your dog’s DNA matches this breed, but at this level, it is unlikely that this breed’s physical traits are visible unless some of the genes are dominant.

 

When you understand your dog’s natural tendencies, you can tailor a training, exercise and nutrition programme to his needs.

 

 

© 2012 Mars, Incorporated. All Rights Reserved.
Legal Privacy Site Operator Mars.com